Apple has notified suppliers that it plans to halve its iPhone X production target for the first three months of 2018.
Initially, the company planned to produce 40 million units of the iPhone X during the first quarter of this year. However, the new announcement shows they have cut that figure down to 20 million, CNET reports.
This new statement comes just a week after an analyst stated that Apple plans to kill off the iPhone X when the second-generation model goes out to market later this year. The X is the company’s most expensive phone of all time. Instead of lowering the price — which would sabotage the sales of future models — the tech giant believes it is better to move away from the model altogether.
While experts are not sure, there is a chance that this cutback on phones is linked to poor iPhone sales over the holiday period. The X was the only version of the iPhone to get new features like a facial recognition system last year. However, the large price and new control scheme may have repelled customers more than attracted them.
Sales questions will likely be answered later this week when the company reveals its fiscal first-quarter earnings results. Such data will give a glimpse into just how well the phones sold and how popular they really were.
In addition to complications with sales, another reason Apple could be moving away from the iPhone X is that they may release three iPhones later this year. One will be a 6.1-inch iPhone with an LCD display, while the other two will be a 5.8-inch and a 6.5-inch model with an OLED display. They will all come with a TrueDepth camera and facial recognition system.
Despite the drop for the iPhone X, Apple’s target for the iPhone 8, iPhone 8 Plus and iPhone 7 remains at 30 million units for this year’s first quarter. That is consistent with the first predictions released last November.