The call includes claims that major corporations, on top of being business minded, should also operate with a sense of values and scrupulousness. Multiple AIDS organizations are calling for those with the most to help those with the least. Apple has decided to increase, four times over, their participation in the fight from last year.
"Of course corporations should have values, because people should have values," said Apple Chief Executive Officer, Tim Cook, who has lent his considerable wealth and voice to multiple civic topics around the world. "And corporations are just a bunch of people."
December 1 is World AIDS Day, and Apple, among others, will participate in spreading the word about helpingthose who have contracted the Acquired Immune Deficiency Syndrome. Apple will decorate 400 of its stores with (RED) signs and will also increase the number of apps, games, and products that incorporate purchases sending funds to the (RED) organization, which attempts to fight AIDS in those who are already afflicted with the disease.
"We put our weight behind lots of things in the civil rights area," saidCook. "Similarly, I think it's key that people think about what they stand for and help their communities. We always say that we want to leave the world better than we found it. So, we try to thoughtfully decide how we can do that."