Tim Cook says Apple is dedicated to desktop

Apple CEO, Tim Cook, is reassuring employees and users that the company is still in the business of desktops.
By Billy Kirk | Dec 20, 2016
Apple CEO, Tim Cook, is reassuring employees and users that the company is still in the business of desktops.

Many tech bloggers have questioned whether Apple was still dedicated to the desktop model. The questions began to build as the evolution cycle of Apple desktops began to slow and the Macbook Pro was rolled out. Cook attempted to quell any fears that Apple would stop developing and producing desktops. He also, however, spoke about an Apple roadmap that is not "stuck" to any idea, even if that idea was the genesis.

"You can rarely see precisely where you want to go from the beginning," said Cook. "In retrospect, it's always written like that. But it's rarely like that. The fantastic thing about Apple employees is they get excited about something, and they want to knowhow it works. What it will do. What its capabilities are. If they want to know about something in an entirely different industry, they start pulling the string and see where it takes them. They're focused more on the journey, which enables somany great things to happen.Just in the past couple years, pulling that string on Watch and fitness led to ResearchKit, and ResearchKit led to CareKit. We've got a ton of things on our roadmap that I can't talk about, but that I'm incredibly excited about, that are theresult of pulling that string and not being bound by the box that so many people in life get bound by. "

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