Amazon adds another Prime member benefit

Avatar By Susan Konig | 3 years ago

Eight years after Amazon purchased the daily deals site Woot!, it is turning the site into yet another perk for Prime members. On Thursday (February22) Woot! announced that it will offer free shipping on purchases from its site for Amazon Prime members.

Woot! was founded in 2004 and, in 2010, Amazon purchased it for $110 million. At the time, the site had gained popularity for its gimmick of “one deal per day,” which drove engagement, traffic and, of course sales, as quantities were very limited.

Since the Amazon acquisition, Woot! Moved away from the one-deal-a-day format, and now offers a variety of special deals, including several limited-time offers across different categories such as electronics, home goods, computers, etc.

Amazon wanting to acquire Woot makes sense, given that roughly a third of Woot!’s traffic comes from Amazon.com, according to data from SimilarWeb, which also claims the site saw 16.8 million visits in January, 2018.

This is not the first time Amazon has brought one of its subsidiaries into the Prime membership program. In September 2016, Amazon added free audiobooks and podcasts from Audible to its list of Prime perks, and various upgrades and special features for gamers when it launched Twitch Prime.