Apple ends app store Affiliate Program in October

Avatar By Le Williams | 2 years ago

Apple Inc. has announced the termination of its iTunes Affiliate Program, which will no longer include apps for iOS or macOS.

Changes, as noted by the company’s website, will go live on October 1st, 2018.

The program previously allowed individuals, blogs, YouTubers, etc to link to an app and earn a small cut of the sale if a purchase was made. When the program first launched, affiliates would make 7% of any app purchase, or a less than 7 cents on a 99 cent app.

In April of 2017, the tech giant decreased the profits down to 2.5%.

The more expansive iTunes Affiliate Program itself will remain, solely for music, movies, books, and TV purchases.

Apple’s recent newsletter reports to consumers in saying, “Thank you for participating in the affiliate program for apps. With the launch of the new App Store on both iOS and macOS and their increased methods of app discovery, we will be removing apps from the affiliate program. Starting on October 1st, 2018, commissions for iOS and Mac apps and in-app content will be removed from the program. All other content types (music, movies, books, and TV) remain in the affiliate program.”

The company further outlines directives in obtaining rate information, stating, “For more information on commission rates, please see our Commissions and Payments page on the Affiliate Resources site. If you have questions, please visit our Helpdesk.”

Tech Crunch observes the potential impact that will result in the Affiliate Program halt. “This news hits particularly hard for indie review sites like TouchArcade, who rely on affiliate links in their reviews for a substantial chunk of their revenue.”

In a post on the announcement, TouchArcade editor-in-chief Eli Hodapp writes “I really didn’t think it would be Apple that eventually kills TouchArcade.”