|By Le Williams | 1 year ago|
Facebook Watch is now available to its 2.23 billion monthly users worldwide, hosting original shows and live programs commissioned by the social network, comparable to the push into original content seen by rival technology firms YouTube and Netflix.
Notably, the video service has been trialed in the United States for more than a year.
This marks the first time international Facebook users have been able to view any of the content created for the platform.
In order to access the Watch feature, Facebook mobile users need to tap the ‘Play’ logo in the navigation bar that runs along the bottom of the app. Those on desktop computers will find the icon in the column on the left-hand side.
Watch is the latest move from the scrutinized social network to engage its expanded users, following months plagued by privacy scandals and reports of plummeting usernames in a number of key demographics, including 18-24 year-olds.
In an overnight post, Facebook confirmed the feature would be ‘available everywhere’ starting today.
Facebook says it will provide a platform for publishers and content creators to market their videos to a worldwide audience.
‘With the global launch of Watch, we are supporting publishers and creators globally in two critical areas: helping them to make money from their videos on Facebook and better understand how their content is performing,’ the company said.
With user-generated content airing alongside professional shows, Facebook demonstrates suggestive behavior proving that the launch of Watch is a bid to cash in on the changing viewing habits of consumers.