Google announces one-day purchase window for Glass

Avatar By Aaron Sims | 7 years ago

Those who have been waiting patiently for a Google Glass release date will soon have their chance to snag a pair of the highly-anticipated gadget goggles.

According to a report published by The Verge, Google is preparing to open up its Glass Explorer program – essentially the beta testing phase of the wearable technology product – to anyone in the United States willing to pay the $1,500 price tag. The catch, of course, is that the promotion will only last for a day, giving buyers a brief window to make a purchase and claim a pair of the Google Glass.

Shortly after The Verge leaked the announcement, the Google Glass team went ahead and officially unveiled their plans to open up the Glass Explorer program, via a blogpost on their Google + page. The promotion will begin on Tuesday, April 15 at 9 a.m. ET and run throughout the day. Interested parties will be able to make a purchase here.

In addition to the device itself, a $1,500 purchase of the Glass during this one-day promotion would include a free sunglass shade or prescription glasses frame. When the Glass actually hits the market, supposedly later this year, glasses frames will likely be sold separately as accessories or add-ons.

Precisely why Google has decided to open up registration for the Glass program isn’t 100 percent clear – especially since the company still seems very reluctant to announce an actual public release date at this point. The blogpost announcing the April 15 promotion hinted that Google was trying to get its gadget in the hands of as many different people as possible, all with the goal of getting more feedback on the device.

However, if Google is going to be able to get the Glass product on store shelves by the end of 2014 as all sources have indicated, then the company is going to have to start finalizing its plans for the product soon  – a fact that would more or less render Explorer feedback moot. The Verge theorized that Google was in the process of emptying its stock of earlier prototype models to make way for new and improved final versions. If that is the case, then a full consumer launch of the product may be closer than expected.