Google makes a strategic acquisition worth $625 million

Kramer Phillips By Kramer Phillips | 4 years ago

Google is renowned for its forward thinking in technology. But of late it has been making important purchases in the business world. The most recent company Google has acquired Apogee. The company centers on making apps for non-tech companies.

Apogee creates an app suited for the particular company on how the company wants to function. Google acknowledged that with their current trend the purchase was a bit unlike them. But they did admit it might be one of the best investments they have made.

As more companies look to technology for solutions that formally had a non-tech solution, Google has seen an unexploited market. This is evident as to how quick Apogee has grown. Over two years their growth has been remarkable even able to go public in record time.

“You don’t have to wait on the phone. You just do it programmatically. It’s kind of an exploding area. As we provide the end-to-end solutions for what our customers want to do digitally, this is a big part of what they want to do in all kinds of verticals,” said Diane Greene from, Google. With app engines and containers, we’ve eliminated a lot of the code needed — sort of the back end of the back end. Now we can provide the front end of that back-end service.

Google insists that they and Apogee have many overlapping customers and that the move made sense for both of them. The Apogee’s market is relatively untested on Google’s client base working as partners rather than competitors would only result in growth for both companies.