Google rules operating systems, Apple rules devices in new mobile market study

Avatar By Aaron Sims | 7 years ago

Research firm ComScore revealed nothing unexpected when it announced its latest mobile study for a three month period running from November 2013 through to January 2014. The firm and its mobile research projects are meant to rank the main players in the mobile device sector in terms of their market share.

According to the ComScore study, Apple rules the actual smartphone product sphere, while Google and its Android platform are the first place players in the operating system field. Undoubtedly, this information was to be expected by anyone who has been paying attention to the mobile landscape over the past few months. Since the study was conducted in the months following Apple’s release of the latest iPhone models – which hit U.S. shelves in late September – it’s no surprise that the iPhone was found as the dominating force in the smartphone marketplace.

Apple’s iPhone products collectively gave the company a commanding market share of 41.6 percent. Comparatively, Samsung had 26.7 percent of the market according to the ComScore study, while all other mobile device manufacturers were left in the dust by the two leading competitors. Third place was notched by LG, with a somewhat paltry 6.9 percent market share, while Motorola and HTC rounded out the top five with 6.4 percent and 5.4 percent shares, respectively. Apple’s prominence will be challenged in the next quarter, as Samsung is expected to release its Galaxy S5 smartphone in early April.

Meanwhile, in the operating system space, Google took the gold. The search engine company’s Android platform is still the operating system for the majority of smartphones, with an ownership of 51.7 percent market share. Considering just how many phones use the Android system, from Samsung’s devices to HTC and Motorola’s phones, it’s hardly surprising that Google’s operating system is still an industry leader.

More surprising is the fact that Apple still managed to get 41.6 percent of the market with its iOS operating system. Unlike Android, which earns its prominence by being spread across dozens or hundreds of different smartphones, iOS is only installed on Apple’s iPhone products – proving yet again how powerful Apple’s phone is in the mobile world.

With Google and Apple sharing over 90 percent of the mobile operating system market, there wasn’t much room for other competitors. Microsoft came in third place with its Windows Phone Operating System, which scored 3.2 percent of the market. The Blackberry Operating System nearly tied Microsoft, but ultimately had to settle for fourth place with a 3.1 percent share.