Google search trends now come straight to your inbox

Avatar By Aaron Sims | 7 years ago

Google announced Friday that it was adding email notifications to its Google Trends feature, allowing users to receive regular alerts on what topics people are searching for worldwide.

Google Trends already tracks search trends in real time, or historically, dating back to 2004.

“Trends can be really useful if you’re a business owner trying to understand what people are saying about your brand,” said Gavri Smith, Google Software Engineer, on the Google Search Blog. “[Or] if you’re a student researching a topic for sociology class.”

Up until now, unlocking the valuable nuggets of information that Trends had to offer typically required a significant amount of time spent exploring the site. The roll-out of the subscription service seeks to streamline this process.

“Starting today, it’s easier to get just the right insights at just the right time with email notifications,” Smith said.

Users can now subscribe to any search topic, Hot Searches for any country, or any U.S. monthly Top Chart.

Email subscriptions may be set up based on customized topic queries, with notifications being sent on a weekly or monthly basis. Additionally, by subscribing to the “Hot Searches” alerts, news junkies can receive weekly, daily, or real-time emails whenever a new topic breaks into Google’s “Hot Searches” list.  Google’s “top charts” feature organizes searched-for content by categories, with emails only going out when a new “top chart” breakdown is released.

Smith explains on the Google Search blog .

“I’m a Liverpool F.C. fan, so I set up a subscription to get notifications about searches for the team. I don’t always have as much time as I’d like to keep on the daily scores, trades and gossip, so Trends email notifications have been a great way to make sure I catch the big news. For example, this week I got an email telling me searches for Liverpool F.C. spiked by 169 percent(!)”

Savvy users of the service might never be caught flat-footed by breaking news again.