Google to help users limit targeted ads

Kramer Phillips By Kramer Phillips | 2 years ago

Google is introducing tighter controls over ad privacy, according to engadget. The revamped Ad Settings are designed to make it easier to learn who is targeting you and how to reduce the targeting.

With the new features, you will now be able to see all of the target factors in one view, along with an explanation as to why they are there. You will then have options to turn them off or change the settings.

Although you can’t completely disable ad targeting, you can limit it to generic metrics like the site you’re visiting, and at what time. Additionally, there will now be a “why this ad?” link available for ads shown on google, explaining the reason they are there. If you see an ad you’d rather not see, you may be able to tweak the settings so that you don’t see it again.

For those with concerns about privacy, this may be a welcome step. Pressure has been mounting lately for greater to do more in this arena. Other companies, such as Facebook, have also been noted for making efforts in ramping up security and privacy features.  This may be one step in alleviating the problem for Google, although there seem to be many more to go.