Instagram will launch IGTV long-form video

Avatar By Le Williams | 2 years ago

Instagram is scheduled to introduce a new feature for longer videos that will function much like Snapchat’s Discovery section, according to TechCrunch.

Users will reportedly be able to upload videos that last up to 60 minutes, which is much longer than Instagram’s current one minute limit. CNET, who will be live streaming the event, reports that the new service is geared towards giving users a platform to tell much longer stories.

The long-running videos will be accompanied by ads which enable users to build revenue, particularly those who bring in an enormous amount of viewers.

While a prior Wall Street Journal report disclosed how Instagram will be able to support videos up to an hour in length, the Facebook-owned social network apparently decided to focus on shorter content by internet celebrities instead of publishers.

Instagram met with online content creators over the past week to encourage them to shoot 10-minute videos, based on TechCrunch news.

The new service, known as IGTV, will position Instagram in direct competition against YouTube instead of streaming services like Netflix and Hulu, though its selection will obviously much smaller.

IGTV videos will have link-out options, allowing creators to drive traffic to their own websites or stores, according to TechCrunch. Apparently, Instagram has planned for monetization in the future.