Instapaper leaves Pinterest

Avatar By Le Williams | 2 years ago

Bookmarking service Instapaper team announced, in a blog post the establishment of a new company, Instant Paper, Inc., in which Pinterest will transfer ownership of Instapaper to in three weeks.

The company is independent again 2 years after the Pinterest acquisition.

Instapaper allows users to save articles for offline reading, further enabling users to send texts to Kindles for reading on dedicated e-ink readers. Users can also bookmark media including videos and organize saved material in folders — features that are relatively more advanced than the built-in Safari Reading List.

Instapaper demonstrated gratitude towards Pinterest for assisting the team in optimizing the search feature and creating an extension for Firefox, among other improvements.

“Today, we’re announcing that Pinterest has entered into an agreement to transfer ownership of Instapaper to Instant Paper, Inc., a new company owned and operated by the same people who’ve been working on Instapaper since it was sold to betaworks by Marco Arment in 2013. The ownership transfer will occur after a 21 day waiting period designed to give our users fair notice about the change of control with respect to their personal information,” the company stated.

Additionally, the team confirmed that there will not be many changes currently planned for the product, though it did say on Twitter that it was working to procure the product back up in Europe, where it has been shut down since the implementation of GDPR.

Created by Tumblr co-founder Marco Arment in 2008, Instapaper was first acquired by New York startup studio Betaworks before joining Pinterest. Its app is available for iOS, Android, and Kindle users to bookmark articles to read when they’re offline.

During the Instapaper announcement of its acquisition by Pinterest in August 2016, the company said that it would be working with Pinterest to find new uses for its parsing technology with Rich Pins, Pins that show more context about a product or topic than usual.