|By Le Williams | 2 years ago|
Logitech today announced its intention to acquire Blue Microphones, the hardware company behind popular podcasting microphones, such as the Yeti and Snowball.
As a highlight, Logitech presently operates in the audio space, with speakers and gaming headsets.
The acquisition of Blue would add an important dimension to the category while advancing the company in a rapidly expanding space.
Blue’s best-known products lack high-end character, however, the consumer items have become the go-to choice for upstart podcasters looking for advancement as novices.
The company offers higher-end products for music producers, as well, and in recent years, Blue has begun dabbling in the gaming space, offering up microphone and gaming bundles.
“Logitech’s acquisition of Blue Microphones will accelerate our entry into a growing market, and offers another way for us to help bring people’s passions to life,” Logitech CEO Bracken Darrell said in a release tied to the news. “Joining with Blue is an adjacent opportunity for us – a new way to grow – with additional synergies related to our existing gaming, PC webcam and audio categories.”
A company spokesperson confirmed to TechCrunch that the Blue brand will remain in existence as the company’s team fuses with Logitech.
A Logitech spokesman further added, “Logitech is delighted to welcome all Blue employees plus contractors to Logitech. The brand is also welcomed into Logitech’s broader portfolio.”
As Blue sells to Logitech for $117 million in cash, Blue’s CEO John Maier responds, “So here’s the deal: all of us here at Blue will keep creating cool stuff for professional musicians, gamers, podcasters, YouTubers, and streamers; Logitech will help us conquer the world. It’s a great partnership full of possibilities.”