|By Kramer Phillips | 4 years ago|
Microsoft has apologized for featuring go go dancers at a game developers conference after-party.
On Mar. 17, 2016, Microsoft hosted a video game developers party in which were present scantily clad women dancing on podiums. The women wore short Xbox green colored skirts.
Many party goers were uncomfortable with the message the provocatively dressed women sent about the place of women in high tech gaming. Many complained about the women.
“Making a formal complaint tomorrow. I will not stand for this. I’m trying to encourage women into the industry then this happens, ” tweeted Kamina Vincent, an event manager who was present at the party and posted pictures of the women. “They were dancing on podiums.”
The morning after the party, Microsoft executive and head of the Xbox division, Phil Spencer, sent a memo to the Xbox division of Microsoft. The letter unequivocally apologized to attendees who complained about being uncomfortable at the party.
“We represented Xbox and Microsoft in a way that was absolutely not consistent or aligned to our values,” wrote Spencer in the memo, which was later posted to the official Microsoft blog. “That was unequivocally wrong and will not be tolerated. This matter is being handled internally, but let me be very clear—how we represent ourselves as individuals, who we hire and partner with, and how we engage with others is a direct reflection of our brand and what we stand for. When we do the opposite and create an environment that alienates or offends any group, we justly deserve the criticism.”