Microsoft highlights exclusive Xbox games during E3 2018 to dominant rival Sony Playstation

Avatar By Le Williams | 2 years ago

Microsoft unveiled a collection of exclusive games for the Xbox console and the acquisition of four content studios, as it attempts to reclaim losses against its rivals.

The June 10 E3 pre-show offered the U.S. technology giant an opportunity to exhibit 52 games, 18 of which will launch as exclusives, meaning they will not be available on rival consoles. Exclusives are vital for consoles to differentiate their offering from rivals.

Microsoft provided gaming enthusiasts with a visual trailer called “Halo Infinite”, lacking a release date. The first “Halo” game was released in 2001 and was a key reason for the success of the original Xbox. Other key exclusives include racing video game “Forza Horizon 4” and “Gears 5.”

“It will take time to reap the rewards of this more expansion strategy, but puts Microsoft on a much stronger footing,” Piers Harding-Rolls, head of games research at IHS Markit, said in a note on June 10.

Microsoft’s latest generation of console is the Xbox One which was originally released in 2013. The company refreshed the line up with the Xbox One X, a more powerful version of the device last year. Sony’s PlayStation 4 was also released in 2013 and it too has recently brought out an updated version of the console called the PS4 Pro.

“We’ve been thrilled to see the positive impact Xbox Game Pass is having on the gaming ecosystem, including increasing the number of titles gamers play nearly 40 percent and increasing gameplay hours by almost 20 percent,” Mike Nichols, chief marketing officer for gaming at Microsoft, said in a press release on June 10.