MoviePass and Landmark Theatres announce new agreement

Avatar By Susan Konig | 3 years ago

Today (March 27, 2018), monthly movie ticket subscription service MoviePass announced an agreement with Wagner/Cuban Companies’ Landmark Theatres. The agreement will integrate MoviePass into Landmark Theatres’ ticketing system.  As a result, MoviePass members who use their benefits at Landmark Theatres will have access to added benefits including e-ticketing, advanced screening reservations, and in-app seat selection.

MoviePass currently has over 2 million members nationwide, and Landmark Theatres operates 255 screens across 53 theaters across 27 markets nationally– including New York, Los Angeles, Florida, Maryland, Michigan, Minnesota, Wisconsin and Texas.  “We are excited to offer MoviePass customers access to our Landmark Theatres,” said Mark Cuban in a statement.  ”There is no better place to watch a movie than Landmark and now MoviePass customers will be able to enjoy all of our theatres.”

“Our relationship with Landmark represents another milestone achievement in our journey to enhancing the current movie theater ecosystem,” said Bernadette McCabe, Senior Vice President of Exhibitor Relations & Business Strategy at MoviePass. “It’s another step towards educating exhibitors on how we can work together in a mutually beneficial way to create a valuable and cost-effective experience for moviegoers.”