Snapchat launches alternative to ‘Log in with Facebook’ buttons

Avatar By Le Williams | 2 years ago

Snap has implemented a new marketing strategy and log-in alternative. The social media platform takes advantage of rival Facebook’s recent privacy scandals by introducing a new way for its users to log in to other apps using their Snapchat profiles, without sharing a long list of personal details.

Unauthorized exposure of the huge amounts of data stored on social networking sites through the third-party apps that plug into their platforms has become a cause of growing concern in the wake of the Cambridge Analytica scandal.

The new “Snap Kit” developer platform hopes to replace the “log in with Facebook” buttons that have become a common fixture of thousands of apps and websites.

Harnessing an existing system that hundreds of millions of people are already logged in to makes it easier for apps to recruit new users. However, critics say that it sometimes comes at a high cost to users’ privacy.

Snap will only share a Snapchat user’s name and, if they wish, their personalized Bitmoji avatar with other apps. Facebook previously allowed developers access to lists of friends, birthdays and other personal information.

Apps including Tinder, Postmates, and Giphy are among the early adopters of Snap Kit. Snap said a team of moderators would review every app that plugged into Snap Kit, which can also be used to pull highlights from other apps — such as a game’s high score or the distance of a run — into the Snapchat camera.

“The main value proposition both for Snapchat users and third-party apps in this exchange is the creative experience, not the exchange of data in the way it might be in other developer platforms,” Katherine Tassi, deputy general counsel at Snap, told the Financial Times. “A privacy lawyer and privacy engineer have been working with the product team all the way through the development process, reviewing the specs and the features, making sure we build privacy into the design.”