Snapchat launches Snap Kit, a privacy-safe platform

Kramer Phillips By Kramer Phillips | 2 years ago

TechCrunch has confirmed that Snapchat now has an actual developer platform, Snap Kit. With it, they say that this set of APIs lets other apps use Snap’s login for sign up, among other features. Perhaps Snap Kit’s biggest feature is privacy, something that differentiates it from Facebook. It does not allow you to share your social graph with other apps.

At present, some launch partners include Tinder, Patreon, and Postmates. With Tinder, for example. users can bringing bitmojis to their chats with matches, while Patreon allows and to watch creators’ Stories from within its app.

SnapChat has been in a downturn, and the hope is that Snap Kit can help reengage old users and help recruit new users. According to Snap’s VP of product Jacob Andreou, growth is one of three goals for 2018. Last quarter Snapchat endured it’s lowest user growth rate ever, and they hope to gain ground with competitors such as Instagram and WhatsApp this year.

In efforts to strengthen to privacy, Snapchat has set a 90 day limit of inactivity before your connection with an app is terminated. The login features only require you to use your snapchat display name, which can be changed at any time. Snap Kit apps are not allowed to ask for further personal information, such as your email, phone number, gender, age, location, who you follow, or who you’re friends with.