Snapchat Lens new feature released for advertiser marketing

Avatar By Le Williams | 2 years ago

Snapchat launches its new Shoppable AR feature, which will optimize advertisement displays and product marketing through the app’s Lenses, according to TechCrunch. The new feature is developed and integrated with branded filters on it Lens platform.

Advertisers will now have the opportunity to add a button to a Lens that takes users to a website in which they can buy an associated product. Based on a newly released TechCrunch report, the feature begins with few simple partnerships, including Clairol, which is selling a “beauty product trial” through Snapchat, and one with Adidas, which is selling its pair of Deerupt running shoes.

Hawk games and movies will have opportunities to participate in this feature. Mobile app developer King has a special Candy Crush Saga filter that acts as an AR game in which users can play from within the Snapchat app, and media production company STX Entertainment is using the app to promote Amy Schumer’s new movie ‘I Feel Pretty’ with a link to the trailer.

The new brand-responsive Lens feature builds on Snapchat’s introduction of Lens Studio, which will allow creators to design and release the app’s signature AR filters using a collection of included effects, tools, and objects.

According to Snap Inc., a Snapchat parent company, Lenses are used by more than 70 million users per day.