Uber tests cheaper fares for those willing to wait

Kramer Phillips By Kramer Phillips | 2 years ago

Uber is reportedly testing a new option for it’s ride sharing platform, giving users the choice to wait a few more minutes for a cheaper fare. This information was discovered by Quartz, found in a since deleted tweet from an Uber employee.

In a statement released to Quartz, an Uber representative confirmed that it was indeed being tested internally, stating that that “Affordability is a top reason riders choose shared rides, and we’re internally experimenting with a way to save money in exchange for a later pickup.” Currently Uber offers some other ways to save on fares, including Uber Pool and Uber Express Pool, the latter in which users walk a bit further in exchange for a lower rate.

Uber’s changing fares based on time and demand is nothing new, as noted by The Verge. The best example perhaps being the company’s now infamous “surge pricing”, which issues higher prices during busy or high volume times, such as New Year’s Eve. More recently, Uber has disguised those price hikes from users by displaying the cost upfront.

This most recent development seems in line with what the company already offers, though it is unknown if and when it will be offered to all users. Based on past data, it seems that the chance to save money in exchange for a longer wait will appeal to enough users to make it worth the trouble.