Verizon-endorsed mobile service startup launches $40 unlimited plan

Avatar By Le Williams | 3 years ago

In early 2018, Verizon supported a startup carrier called Visible, which uses Verizon’s 4G LTE network, offering unlimited data, minutes, and messaging services for $40, according to TechCrunch.

Upon subscribing to Visible’s early access program, a user requires an invite from a current user of the service. Invitees may download a specific app from the App Store, only available to iOS users. The app solely works with unlocked iPhone models.

Currently, the Visible service is compatible with the iPhone X, iPhone SE, iPhone 8, iPhone 8 Plus, iPhone 6, iPhone 6 Plus, iPhone 7 and iPhone 7 Plus. Support for Android is expected to arrive soon.

After a user fills in the asked information including the invite, Verizon sends out a SIM card. The invited user places the SIM card in a smartphone, activating the service. Subscribers have an option to pay via internet-based payment services like PayPal and Venmo.

With Visible service, users get a data speed of up to 5mbps and videos are shown in DVD quality. Additional advantages connected with the service include no data limit or cap, and thus, no throttling. Users do not need to sign any contract for using the service.

“This is something that’s been the seed of an idea for a year or so. There’s a core group of people from the strategy side. There’s a core group of five or ten people who came up with the idea,” said Visible’s head of marketing, Minjae Ormes.

Presently, Visible’s business model is mostly virtual with no stores or salespeople. New customers sign up using an app and the payment is also made online. Communication between the company and the user takes place via app only, including cancellation by the user.

Verizon currently dominates wireless services with about 150 million subscribers, compared to AT&T’s 141.6 million, and the Sprint and T-Mobile subscriber base of 126.2 million. Visible will help it to cover the attrition.